Work with your IT team to outline the social media governance concerns and requirements you’ll need to discuss with potential vendors. While they’re not the flashiest tools, they are incredibly important when it comes to eliminating risk. When you think of all the bells and whistles you want out of your next enterprise social media solution, governance features probably don’t come to mind. Remember to keep longevity in mind so you won’t have to repeat this process at the end of your contract terms. Schedule a kickoff meeting with all your stakeholders to decide on top priorities. Defining your goals creates clarity, which leads to more informed decisions. For example, your customer service team may have different priorities than those operating on the marketing side. This may sound like an easy question, but asking it is a major step in ensuring everyone is on the same page. Why does your business need a new enterprise social media management software?

Here’s what to outline to set your company up for social success: 1. You can ensure that all stakeholder concerns are addressed during the vendor selection process with just a few hours of prep work. Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to HR and beyond. 3 things you need to know before choosing enterprise social media management softwareĮnterprise software purchases are a team sport. Keep reading to find out what you need to know when choosing an enterprise social media management software. The tool that takes your team’s efforts to the next level is out there.

Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes. When searching for your company’s missing piece, an informed decision is the best decision. Once it locks into place, you’re left with more than just a complete picture of consumer needs.

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together.

Enterprise social listening tools