The conflict between partners and sales reps can be a challenge. Send newsletters, make regular meetings, and set up other creative ways to keep your partners engaged. When it comes to forming and fostering lasting relationships, keeping partners informed and up-to-date is key. Having a squad of professionals like Partner Delivery Teams, CS teams, and Channel Account Managers can help you cater to all aspects of partner lifecycle management. Having top-notch customer support is essential for the success of a partner program. It’s a structure that is a win-win, both for the company and the partner. This is a massive incentive for existing partners and helps attract new ones.

Offering partners commission is a good motivator for partners, but it is often nothing in comparison to enabling them to sell other solutions or products alongside yours. Let Your Partners Create Opportunities Around Your Solution Michele’s Advice to Run a Successful Partner Program 1. Read the following interview to discover how Drift built such a successful channel partner program and take advantage of the game-changing advice coming from Michele herself.

Currently, it has 150+ channel partners across the world, including the APEC, EMEA, and AMER regions. Starting over three years ago with ten partners, Drift Partner Program has now become one of the most-coveted platforms in the MarTech segment. She is in charge of creating strategies and roadmaps, driving growth, and expanding services that partners can offer to their customers. Michele is the brain behind the Partner Program at Drift – she designed and built the project from scratch. Michele Albanese, Partner Programs Manager at Drift

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